I’m Tosin - a Product Designer from London, UK via Lagos, Nigeria.

I work with clients to transform their digital experiences, at all stages of the design lifecycle.

With a strong research background, I take pride in championing the needs of those often overlooked, producing elegant solutions that benefit everyone.

Let's chat

Day to day I use skills in user research, product strategy and experience design.

  • I use a range of qualitative and quantitative research methods to uncover actionable insights.

    User interviews
    Focus groups
    Surveys
    Contextual inquiry and field studies
    Usability testing
    Data analysis

  • I fuse design with a deep understanding of customers, market and business goals to develop winning strategies.

    Workshops
    UX ecosystem mapping
    Defining business goals and metrics
    Competitor analysis
    Feature prioritisation and road mapping

  • I take a holistic approach, integrating elements of business, service and product design to create experiences that delight customers and deliver tangible results.

    Information architecture
    User flows
    Wireframing
    Prototyping

These are some of the clients I’ve worked with.

Let’s work together.

tosin@adeajayi.co.uk