Hello! 👋
I’m Tosin - a Product Designer from London, UK via Lagos, Nigeria. I work with clients to transform their digital experiences, at all stages of the design lifecycle.
With a strong research background, I take pride in championing the needs of those often overlooked, driving innovation and producing elegant solutions that benefit everyone.
Day to day I use skills in user research, product strategy and experience design
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I employ a range of qualitative and quantitative research methods to uncover actionable insights.
User interviews
Focus groups
Surveys
Contextual inquiry and field studies
Usability testing
Data analysis -
I fuse design with a deep understanding of customers, market and business goals to develop winning strategies.
Workshops
UX ecosystem mapping
Defining business goals and metrics
Competitor analysis
Feature prioritisation and road mapping -
I take a holistic approach, integrating elements of business, service and product design to create experiences that delight customers and deliver tangible results.
Information architecture
User flows
Wireframing
Prototyping
Away from my desk, I’m often found in a gallery, at a gig, or on a flight to somewhere far away ✈️
My interests include life drawing and photography (see more here), mid-century design and architecture, afrobeats, and travel. There’s a running joke that I want to live just about anywhere I visit; from Dublin to Dakar.
Favourite Book: A Thousand Splendid Suns, Khaled Hosseini
Favourite Pastime: Finding gems in Lekki Art Market
Favourite Travel Experience: A quiet Taj Mahal
...or climbing Kilimanjaro!
Favourite food: Jollof rice